What is the difference between commercially created design and for profit fine art? Motivations are equal. What is the difference between advertising with a message of hope and advertising with fear? Desired out comes are the same. What is the difference between the television and a mobile device? Group versus individual. What is the difference between a digital image and the physical item? Is it experiential? Is it scale? Is it texture? Is it place? The outcome is not the same. How do You answer these questions? The more I look the less I know. My work asks what do you know when it comes to visual communication. I know that it is evolutionarily the most powerful way that we as a species on this planet communicate. The tools for visual communication evolve, but have the tricks we use changed? No. The tools change, but the game is the same.